CommentsĬonventional wisdom tells us that automating comments on Instagram is a bad idea.įrom potentially inappropriate comments (think: an emoji train on a tragic post) to interacting with people who have no idea who you are, automated comments are the very definition of spam. That said, Likes represent low-effort interactions and probably aren’t going to result in much traction to your account on their own. Brands oftentimes Like comments and questions from customers (whether they’re positive or not).Īutomating Likes allows you to acknowledge more accounts and get your Instagram in front of more followers. If you’re using a personal account, you might drop a Like on something without actually, you know, liking the content itself (think: a business closing, a serious announcement, etc). Why? Because Instagram Likes are the platform’s universal form of acknowledgment. With care, Likes are arguably the safest front-facing interaction with followers to automate on Instagram.
What actions can be automated on Instagram?īelow is a snapshot of what’s possible via Instagram automation (and what you should and shouldn’t do): Likes That leads us to the second category of social media automation tools which largely deal with your account’s backend.įrom automating posts to publish when your followers are most active to uncovering hashtags to expand your reach, you can absolutely automate pieces of your Instagram account without worrying about spam or a strike from the platform itself. Keep in mind that while Instagram automation often gets a bad reputation, not all tools are spammy. Sad news to all of you who fell in love with Instagress: by request of Instagram we've closed our web-service that helped you so much. They’ve also taken measures to shut down Instagram automation tools and bots that violate their best practices (like when they shut down Instagress back in 2017). Instagram has been on the warpath against “ inauthentic activity” for years now. If putting your Instagram interactions on autopilot seems risky or spammy, you’re right. If you’ve ever dealt with comment spam, mysterious views on your Stories or phantom followers that disappear out of nowhere, you can probably chalk it up to bot activity.
Let’s talk about the first category, well, first.Ĭhances are you’ve encountered an Instagram bot in the wild. Tools that automate Instagram behind the scenes, taking care of tasks such as publishing, reporting and analytics.Services such that effectively “take control” of your front-facing interactions with users such as likes and comments.Simply put, Instagram automation tools can be put into two buckets:
Instagram automation represents the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. That’s why we put together this guide on the best practices of Instagram automation and what makes sense for your brand. However, there’s a huge gulf between legit tools to grow your account versus bots that spam your followers. This is especially true on Instagram where getting authentic followers is a serious commitment.Īnd so marketers, brands and businesses alike turn to Instagram automation tools to speed up the process. Sure, everyone is looking to grow their social presence ASAP.
Is Instagram automation even possible anymore?